Business Identity – How to brand your business in social media?

Business Identity – How to brand your business in social media?

How to brand your business in social media?

You can have beautifully designed logo, stunning materials and advertising forms, but if you do not take care of the coherence of your image on social media, the person who is looking for information about your company will have a feeling that something has “gone”, and that does not build trust, only raises questions. So, to help potential and loyal customers get value from your content, take care of consistent branding in social media.

Business Identity – How to create slick business cards and stuff?

Business Identity – How to create slick business cards and stuff?

How to create a slick business cards and “stuff”?

Do you know that business cards are still used today? Maybe not necessarily as it was until recently, because LinkedIn and Facebook have taken over a significant part of the functions of the former business card. However, working with clients who build their personal brands and with those who build a business based on relationships, I learned that a properly made business card can still be a very effective tool for building your network of contacts and business development. (more…)

Business Identity – How to create useful business website?

Business Identity – How to create useful business website?

How to create a useful business website?

So, you want to create your own website?

It’s a very good idea! Regardless of whether you run a business or are a specialist in your industry, your own website is a good idea for several reasons.

  1. It gives more credibility for you and your business. If you are on the internet, you are more “real” than if you were not there, so mark your place in this space.
  2. This is the space that you control. Unlike profiles on social media, you decide how your page looks, what content it has, what you promote on it. Of course, you still have to obey international and local regulations and you set the website on someone else’s server (hosting), but the level of freedom you have on your site is incomparably greater than for example on facebook or LinkedIn.
  3. You create another point of contact for your potential customers and recipients. It can be your hub, a place where you collect all your activities, a place where anyone wants to know what’s going on with you, it comes to the site and knows.
  4. You will start building your media. If on your site you start to give valuable content and take care of their promotion and positioning, you start to build your position as an influencer.
  5. PR official source. Thanks to your website, you can publish official statements, share media materials, it can be a point on the Internet in which you communicate and verify the published information.


What do you need to create a good website?

  1. Start with an idea. Why do you want to create your website? What is her purpose? What will it be on her? What function will your site perform? What effect do you expect? Answering these questions, select 1 main function that your site should fulfill. One. You can add new functionalities later, but each page should have one main goal. What could be such a goal?
    • Information (about you and the company, offer, information about the industry, events, news)
    • Building an expert’s position (by creating content, recommendations)
    • Building a list of contacts (obtaining leads, promoting free content)
    • Sales (product, services, course)
    • Well then? Which function is the most important for you today?
  2. The content is king! So what do you show on your website? At the beginning you can use stock photos but the sooner you start using the photo session created especially for you, the better. Let me know if you need great photoshoot. The next element is the content for your website. Write down on the piece of paper what information you want to include on your website (start with a one-page simple page), and then prepare the content for each of the information. A good idea is to work with a professional copyrighter. You can use the services such as fiverr, or contact us. Me and my team and I will help you with the preparation of your content.
  3. Sketch it on paper. It is a very good idea to first take a piece of paper and draw what should be where and how much space should take. The art of creating effective websites is constantly gaining experience. Trying, testing and correcting mistakes, so do not be surprised if your homepage at the beginning does not work or look the way you imagine. This guide shows you how to do it yourself, but you will avoid many mistakes and save a lot of time if you delegate this task to us;)
  4. Pick a name (domain). If you already have your business name, the most ideal would be to grab (yourBusinessName).com domain for yourself. But “.com” domains are the most popular so there is a great chance that your name is already taken. You can use any domain (and hosting) provider. Recently I used Ionos (previously 1and1) and I’m so far happy with speed and reliability of their service. If you do not have a name yet, it’s worth having an article about “How to create great brand name?“.
  5. Pick your hosting company. I intentionally do not suggest you the suggested hosting company here, because I think that the first page will be much faster and easier to build using the help of websites that offer hosting themselves. But if you want to set up your website yourself using the system, for example WordPress, then you will need hosting or buying a service on wordpress.com.
  6. Pick your CMS. On the Internet you will find a lot of mechanisms for building websites. I know and use 3 platforms. When building websites for our clients, we use the WordPress platform, each time installed on the client’s server. If I want to make a quick mockup or set a website quickly, I use the Weebly platform. And when building landing pages I use Landingi.com. Do some market research yourself if you want to compare specific services, I will focus on those that I know and I use ok?


How to create your own website on Weebly?

If you have never created your own website, than I think it’s the easiest platform to start with. So I’ll guide you through the most basic website creation process ok? Here we go!

  1. Create your account on weebly.com
    How to build free website with Weebly
  2. Now after you register with your Facebook/Google or email address, you pick the version without and on-line store (let’s start with bare minimum)
    How to build free website with Weebly
  3. Now let’s pick the first theme. It’s clean and nice looking (you can change your theme later)
    How to build free website with Weebly
  4. And now it’s just like editing your favourite docx document! You just click and edit all texts and pictures on this site. You can (and should) edit all texts and pictures to replace them with your own.
  5. You can (and should) replace the main background image.
  6. After you finish editing all texts and pictures on your site hit that “Publish” button, where you can choose to buy your new domain, or use subdomain .weebly.com. You can start with this one, and then update settings with your own domain later.
    How to build free website with Weebly
  7. That’s it! Congratulations! You’ve just created your very own website for free!

What’s next?

Even using tool as simple as weebly, there will be huge difference between self-made website and carefuly designed website created by professional team. But I wrote this article to show you, that if you have dreams, goals and you want to start, than you can start with no budget and still create those first steps building your own brand. If you need someone that can help you build your business or personal brand, let us know here: http://michaelbeast.com/contact/

Would you like to see more detailed video-tutorial of creating free website on weebly? Let me know in comments.


This series of articles includes:

  1. How to create a great brand name?
  2. How to create a great business logo?
  3. How to create a useful business website?
  4. How to create slick business cards & stuff?
  5. How to brand your business in social media?

So stay tuned as articles will be released weekly, to stay informed click here.

PS. I believe in you! You are awesome!


Branding – definition and how to build it and why you should care?

Branding – definition and how to build it and why you should care?

What are the 5 most important elements of business brand and why you shouldn’t just focus on number 4? I believe that building a strong brand is one of the biggest levers you can use in your business. A strong brand is a great seller, magnet, defender. It is a powerful resource whose social and financial benefits flow for a long time. It’s building heritage, not just fast cash. In my opinion, the brand is the emotions that your clients experience when they come in contact with your company and everything that evokes these emotions. From mission, through communication and external appearance, to promotion and customer service. Each of these elements can strengthen or weaken your brand.

5 branding definitions

Branding: The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
– BusinessDictionary

Branding: A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.
– American Marketing Association

Branding: brand is a set of associations that a person (or group of people) makes with a company, product, service, individual or organisation.
– DesignCouncil

Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand’s toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding strategies.
– Wikipedia

Branding: brand is the set of perceptions people have about your company. It is a carefully curated emotional expression of your value that lives in people’s hearts and minds. Branding is the set of actions you take to cultivate your brand. When done right, branding becomes a beautiful symphony of design, language and experience, all combining to cultivate a very specific feeling.
– 99design

You can view my video on business branding below

How to build a brand?

What would you need to build a strong, beautiful, sustainable brand for your business? 01a-BRAND is the set of perceptions people have about your company

Brand core – what is your company at the core?

Why did you open this company, why is it on the market? How will this change the world for the better? What is your brand code and values. What is your company and what is not? Think of a company as a living being, as an extension of the life mission and vision of its founders. You must start from the core so that the brand has a solid foundation.

Brand personality – think of it as a living person

Like every person (personal brand), your company has its character, traits and habits. Think about your friend, your favourite friend, or about the person who impresses you. A well-built business brand evokes similar emotions. To do it right, you need to think what language your brand communicates with, what archetype it has, what kind of “human” it is.

Brand positioning – who are you helping and where?

There is no company, person or brand that everyone likes. Even chocolate has its haters;) So the better you get to know your ideal customers, what language they communicate, what they like, where they stay, what are their problems and dreams, the easier it will be to attract them to themselves.

Brand image – logo, key visuals, colours, typeface, templates, sounds

The graphic design of the brand should be consistent with the previous elements, ie the core, personality and positioning. On this basis, a coherent, strong, beautiful sign, symbol, logo is created. Then, based on the logo and created on this occasion brandbook you create a coherent color palette, fonts and templates for creating more graphic forms. Also how the brand sounds is very important, what lecturers you choose, what music will accompany the brand, what will be its jingle. All these elements will be emotional anchors for your clients, in this way you will reach their hearts and stay there (hopefully) for a long time.

Brand voice – content, value, marketing, public relations and media

What will you create for your clients? What value do you give them to solve their problems or help them achieve their dreams? What communication channels will you use? How will you promote and what value you will give to other channels such as the media, the press, influencers? If you have a good product or service, listen to what your customers have to say, then you can leverage your communication range. A solid promotion plan by giving value and clever marketing will help you build a large group of loyal fans. Organic, systematic growth will be much healthier for your brand than viral spikes in popularity.


Why should you care?

Creating a strong, beautiful brand gives huge benefits for your business. If the customer once associates you with the solution of your problems and you carefully build your brand, you will gain a loyal, returning customer. If you build your brand properly, you will attract the perfect people to yourself. If you build your brand properly, he will easily save all your efforts, all the time, commitment and energy that you put into building a company, in order to then “indulge” with each even the smallest contact with your brand.

You are AWESOME!
I believe in YOU!